Saturday, November 23, 2013
Recruiting successful hotel sales staffs:
Effective sales people are the keys factors for the success of hotels sales efforts, it is very important to select the right people for the sales job.
One of the major issues which hospitality industry faces is the high staff turnover rate. So it is better to hire the best sales persons and retrain them over a short period to reduce the business lost during hiring and training period.
One of the major issues which hospitality industry faces is the high staff turnover rate. So it is better to hire the best sales persons and retrain them over a short period to reduce the business lost during hiring and training period.
How to setup a Marketing mix for your hotel
Defining a proper marketing mix for hotel industry is crucial for the success of hotels marketing efforts. A marketing mix is used to indicate the several marketing variables used by the sales team to target specific guests or target market segments.
1) Service / Facilities
2) Place and Distribution
4) Room Rate or Pricing
3) Promotions and communications
1) Service / Facilities
2) Place and Distribution
4) Room Rate or Pricing
3) Promotions and communications
How to Optimize the hotel website for Maximum booking
In this new era of technologies internet had become a very powerful marketing tool for hospitality industry for targeting guests from different market segments.
Hotels uses online booking channels like GDS (Global distribution systems), OTA (Online Travel Agents) and Hotel Website to generate bookings.
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